Jaime Hayon is a Spanish artist/designer born in Madrid in 1974. He developed his skills and talent at several locations in the world. From Los Angeles and Hong Kong to Paris and Treviso. In the last city, he was head of the design department of Fabrica, the authoritative communication laboratory of Benetton. He also carried out projects for large brands, such as Coca-Cola and Adidas. Artist, designer, curator: whichever hat he wears fits perfectly. The Spanish designer loves to surprise people. Nothing is what it seems, each object he designs is extra-ordinary.